
Maxwell McCombs & Donald Shaw
Agenda-Setting Theory
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Click to view article on Agenda-Setting Theory
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The process of shaping an audience's social reality, by calling attention to an event or issue.
How Media Shapes Reality
(Koch & Peter, 2017; Riddle, 2010, Roche; Pickett & Gertz, 2016)
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News media acts as "gatekeeper," deciding what topics should be focused on by the public (Koch & Peter, 2017; Riddle, 2010, Roche; Pickett & Gertz, 2016)

"Prioritizing"

"Example of Agenda-setting/ Framing"
Media Agenda
(Koch & Peter, 2017)
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Media and press shape reality, rather than reflect public opinions (Koch & Peter, 2017)
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Media exposure places stories in a hierarchy of importance, prioritizing narratives for the public
Agenda-setting Video Explanation
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This video provides a brief description of the major points of Agenda-Setting Theory
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This video also introduces the associated concept of Framing to the viwer
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Click play button to watch video, and learn more about Agenda-Setting​ Theory
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Koch, T., & Peter, C. (2017). EFFECTS OF EQUIVALENCE FRAMING ON THE PERCEIVED TRUTH OF POLITICAL MESSAGES AND THE TRUSTWORTHINESS OF POLITICIANS. Public Opinion Quarterly, 81(4), 847-865.
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Riddle, K. (2010). Always on My Mind: Exploring How Frequent, Recent, and Vivid Television Portrayals Are Used in the Formation of Social Reality Judgments. Media Psychology, 13(2), 155-179.
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Roche, S; Pickett, J., & Gertz, M. (2016). The Scary World of Online News? Internet News Exposure and Public Attitudes Toward Crime and Justice. Journal Of Quantitative Criminology, 32(2), 215-236.